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Leerla en españolI do the keyword research for your business and use it to organise your website: which pages you need, which ones to remove and how they link together, so Google and AI understand what you do.
+44.5%
clicks from Google in three months, with 6 new pages by model and city · official car dealership
How I see it
A list of a thousand keywords is useless. I look for the searches in your area and for your service that bring customers and where your competitors aren't, and I decide which page of your site answers each one. It's the work behind almost all my case studies.
You publish articles and pages nobody searches for, or that people search for who will never hire you.
Google doesn't know which one to show and ends up showing neither. It's called cannibalisation and it's more common than you'd think.
It's the best moment: deciding which pages you need before designing is much cheaper than fixing it afterwards.
Services mixed on a single page, menus that lead nowhere and important pages five clicks away from the home page.
If I can’t help you, I’d rather tell you before we start.
I use tools for the data, but every decision is mine and I explain it to you.
From your website, your competitors and what your customers ask you, with the volume of each search in your country and your area.
Search intent decides whether a keyword goes to a service page, a blog article or nowhere at all.
The searches for a specific service, area, urgency or language that your competitors don't work on and you can win.
How people ask about your service in ChatGPT or Google's AI, so your website answers that too.
Which pages you need, which ones to remove or merge, the menu, the URLs and how they link together.
A search map by URL, with the proposed title and H1, so no page takes visits from another.
All the services on a single page. Google can't show it for each one, so it doesn't show it for any.
A blog article ranks above the page that sells, because it has more internal links or answers the search better.
Old, duplicate or empty pages that spread the website's strength thin. Sometimes improving means removing.
More than 6 years in SEO, a good part of them in agencies, and case studies with their screenshots. This is what clients tell me before we start, and what changes afterwards.
Today: My competitors always show up before me
Working with me: I win the searches they don’t work on
Today: I pay without knowing what I’ll get
Working with me: I see my free gap map before deciding
Today: Reports nobody understands
Working with me: A report you can read in five minutes
Today: An account manager who hands my case to someone else
Working with me: I always talk to the person doing the work
+44.5%
clicks from Google in three months, with 6 new pages by model and city · official car dealership
What I did in each one and what we achieved, with screenshots.
Case studiesSEO migrationsTechnical SEO auditWeb analytics
How I migrated the website of a national B2B2C business by separating companies and consumers: from 7 business enquiries a week to 7 a day in 6 months.
Case studiesSEO web designLocal SEOWeb analytics
How a solar panel and pumping system installer in Estepona went from word of mouth to getting WhatsApp messages, calls and quote requests from Google.
Case studiesInternational SEOSEO web designWeb analytics
I designed and positioned Ecolodger from scratch, an international directory of eco-friendly accommodation, with SEO for several countries and measurement for every category.
Case studiesLocal SEOSEO web designWeb analytics
A repair and maintenance company that depended on word of mouth. I built its website, Google listing and measurement so it could get jobs from Google.
Case studiesEcommerce SEOLocal SEOTechnical SEO audit
I created 6 pages by model and city and removed the ones getting in the way. In three months, an official dealership went from 5,350 to 7,720 clicks from Google.
Case studiesEcommerce SEOSEO web designWeb analytics
I launched the Keto Vista online shop from scratch with SEO, content and sales tracking, so it could sell through organic search from the first month.
Case studiesBrand and content strategyTechnical SEO audit
How a plan of 80 articles, prepared in 5 days from keyword research, took a newly indexed website to 40.7k clicks in 6 months.
Case studiesTechnical SEO auditInternational SEO
An affiliate website for the United States was losing traffic. By optimising 30 of its 110 pages, it doubled its traffic in the first year.
What I explain on the blog so you understand what I do and why.
Your website underneathkeyword-researchmarca-y-contenidosauditoria
The 8 steps I follow to do keyword research, with a vet clinic as the example in every step and my own keyword research with real data.
5.0· 4 reviews
Carlos Martínecomars
«I knew how important it was to have a website to reach new customers, and Raúl Burgos understood exactly what I wanted.»
Todo OK MultiserviciosRead the case
«Thanks to Raúl Burgos we made the leap we needed: we went from the warehouse to a complete digital presence. Today our customers find us on Google and we can measure the real results of every action.»
Keto products online shopClient
«We were able to launch our keto products online shop and start making sales from the first month. Now our customers find us easily online and we can measure all the results.»
International sustainable tourism platformClient
«Thanks to the digital and SEO strategy, we managed to position ourselves as a global reference in sustainable tourism.»
Paso 1
What you sell, where, to whom and which service you most want to grow.
Paso 2
With Google Ads Keyword Planner, Search Console and the competitors at the top of your searches.
Paso 3
The prioritised searches and the page structure, and we go through them together on a call.
Paso 4
The research is yours. You can apply it yourself, with your designer or with me, as I can also write the pages.
Your brand manual and the content plan that gives it authority.
See the serviceWhat's wrong with your website and what to fix first.
See the serviceA fast website, built so people can find you.
See the serviceAds only in your gaps, to bring in customers now.
See the serviceGet found on Google Maps in your area.
See the serviceWhat ChatGPT and Google answer when people ask about what you do.
See the serviceYour website in several languages, properly linked for Google.
See the serviceChange website, domain or platform without losing what you have.
See the serviceMentions and links from your area and your sector.
See the serviceA website that loads fast, especially on mobile.
See the serviceCategories and products that rank and sell.
See the serviceGA4, Tag Manager and Clarity to measure what matters.
See the serviceIt's the study of the words your customer uses when they look for you on Google: how often they're searched, what the person typing them expects to find and which page of your website should answer. I explain it step by step, with a real example, in how to do keyword research.
It's how the pages of your website are organised: which pages there are, how they're grouped, what URL each one has and how they link together. Good architecture helps Google understand what you do and gets your customer to what they're looking for in a few clicks.
Because one depends on the other. The searches tell you which pages you need, and the architecture decides where each one goes. Done separately, you either have a list of keywords nobody applies or a tidy website that doesn't answer what people search for.
Between 1 and 3 weeks, depending on how many services and areas you have.
Yes. On an existing website I also check which pages get visits in Search Console, so I don't touch what already works, and I suggest what to create, what to merge and what to remove, with its redirects.
Every business has a different problem and a different solution, so I don't sell fixed packages: the work fits what you need. You can start with a free local SEO consultation: in under 48 hours I'll send you your gap map and, with that, tell you what I'd do.
A short call to see if we’re a good fit. If we are, we’ll set up another day to talk about your project properly; if not, I’ll tell you that too.