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Freelance SEO and AI consultant · You deal with me, no middlemen

Get your free gap map

Technical SEO audit: What's holding your website back and what to fix first

I review your website underneath, your listing and your competitors, and in 2 to 4 weeks you have a roadmap ordered by impact, with a call to go through it together.

  • +100%traffic in a year, optimising just 27% of a website
  • Prioritiesmade clear: what to fix first
  • 2-4 weeksuntil you have your roadmap
Raúl Burgos, SEO and AI consultant, standing with arms crossed

Start with a free consultation

Your gap map in under 48 hours, so you know where to start.

How I see it

An audit you can't put into practice is just paper

I don't hand you a list of 200 errors. I tell you what I'd fix first, why and how much work each thing involves, so you know where to put your money.

When does it make sense?

  • You have a website, but no customers

    The website gets visits, but no calls or form enquiries come in. Without a diagnosis, any change is a shot in the dark.

  • You're about to redesign your website

    A redesign without a prior audit can throw away the rankings you already have. It's the most expensive and quietest mistake.

  • Your competitors show up first

    It's not that they're better: someone looked after it earlier. The audit shows where the difference lies and how to close it.

  • You paid for SEO and saw nothing

    Before investing again, it's worth knowing what was done, what was left half-finished and whether the technical foundations hold up.

Straight talk

Is this a good fit?

If I can’t help you, I’d rather tell you before we start.

It’s for you if…

  • Your website gets visits, but few customers
  • You're about to redesign or migrate your website
  • You've paid for SEO and want to know what was really done

It’s not for you if…

  • You only want an automatic list of errors: free tools already do that
  • Your website isn't live yet: SEO web design is a better fit
Technical SEO audit

What I review

It's not an automatic report. Every point is reviewed by hand and comes with a conclusion you can act on.

  1. I review what Google sees of your website before anyone else

    Speed, indexing, crawling, Core Web Vitals, HTTPS, sitemap and robots.txt: what Google sees before anyone else.

  2. I analyse your Google listing and how consistent your details are

    Your listing, how consistent your details are, your reviews and your business's structured data.

  3. I compare your website with your competitors'

    Which searches they show up for and you don't, and where the gap is that you can take with the least effort.

  4. I go through the content of every key page

    Titles, headings, duplicate content and whether each page answers what your customer is looking for.

  5. I check whether AI mentions you when people ask about what you do

    Whether you show up when someone asks ChatGPT or Google's AI about your service in your area.

  6. I check who links to you and how strong your website is

    Who links to you, how strong your website is and whether any links are hurting you.

Why work with me

What changes when we work together

More than 6 years in SEO and case studies with their screenshots. This is what clients tell me before we start, and what changes afterwards.

  • Today: I can’t compete with the big players

    Working with me: We win the searches they don’t work on

  • Today: I pay without knowing what I’ll get

    Working with me: I see my free gap map before deciding

  • Today: Reports nobody understands

    Working with me: A report you can read in five minutes

  • Today: An account manager who hands my case to someone else

    Working with me: I always talk to the person doing the work

Case studies

Technical SEO audit projects

What I did in each one and what we achieved, with screenshots.

Guides

Guides on technical SEO audit

What I explain on the blog so you understand what I do and why.

Reviews

What the people I work with say

5.0· 4 reviews

  • Carlos Martínecomars

    «I knew how important it was to have a website to reach new customers, and Raúl Burgos understood exactly what I wanted.»
  • Todo OK MultiserviciosRead the case

    «Thanks to Raúl Burgos we made the leap we needed: we went from the warehouse to a complete digital presence. Today our customers find us on Google and we can measure the real results of every action.»
  • Keto products online shopClient

    «We were able to launch our keto products online shop and start making sales from the first month. Now our customers find us easily online and we can measure all the results.»
  • International sustainable tourism platformClient

    «Thanks to the digital and SEO strategy, we managed to position ourselves as a global reference in sustainable tourism.»
Straight talk

What you get and what it isn't

What you get

  • A document with the tasks ordered by impact and the effort each one involves
  • Technical instructions your developer can follow
  • A call to explain it to you in business language
  • The report is yours: you apply it with whoever you like

What it isn't

  • An automatic report from a tool with 200 warnings
  • An excuse to sell you a monthly fee
  • A document only another SEO can understand
How I work

How it works

  1. Paso 1

    You tell me about your situation

    Your website, your sector and what you feel isn't working. If you don't know what isn't working, even better: that's what the audit is for.

  2. Paso 2

    I analyse with tools and judgement

    I use Screaming Frog, Search Console and Semrush, but the reading is mine and done by hand, point by point.

  3. Paso 3

    I give you the roadmap

    Ordered by impact, and we go through it together on a call, in business language.

  4. Paso 4

    You decide whether we carry on

    The report is yours. You can apply it yourself, with someone you trust or with me. No pressure.

FAQ

What people usually ask me

How long does it take?

Between 2 and 4 weeks from when I have access, depending on the size of the website.

Does it include a plan for whoever makes the changes?

Yes. The roadmap lists the tasks by urgency and impact, with technical instructions for your developer.

Will you help me apply it?

Yes. After the call you can apply it yourself or hire me to do it, and I'll answer any technical questions that come up.

How much does the audit cost?

Every business has a different problem and a different solution, so I don't sell fixed packages: the work fits what you need. You can start with a free local SEO consultation: in under 48 hours I'll send you your gap map and, with that, tell you what I'd do.

Shall we talk for 15 minutes?

A short call to see if we’re a good fit. If we are, we’ll set up another day to talk about your project properly; if not, I’ll tell you that too.