Raúl Burgos, SEO consultant for small businesses: I help small businesses compete on Google against bigger companies
Almost every small business owner I talk to tells me SEO is for big companies. I get it, but it isn’t true: the big players aren’t in every search.
I’ve spent more than 6 years in technical, local and ecommerce SEO. I’ve worked in four agencies, on websites for car dealerships, estate agents, online shops and projects in the United States, the United Kingdom, Mexico and Australia. From the inside I’ve seen how the big players compete, and that’s what I use to find the searches they haven’t even thought about.
My job is to show you, with data, those searches in your market, help you win them and, from there, keep gaining ground. With migrations that multiplied business enquiries tenfold, new websites that went from zero to thousands of clicks and Google listings that finally bring in calls.
I studied Marketing and Market Research, and it shows in how I work: first I understand your customer, then I touch the website.
I work remotely with small businesses anywhere, from the Costa del Sol: online shops, service companies, businesses with several locations or that sell outside Spain.
You deal with me, no middlemen. I show you the data before I ask you for anything and, if I can’t help you, I’ll tell you on the first call.
Raúl BurgosSEO consultant for small businesses · Costa del Sol
Career
Career
Now
SEO specialist · evercom, marketing and communications agency
I handle the SEO of 7 clients at once: SEO and GEO audits, roadmaps, keyword research, site architecture and migrations. I coordinate site speed, schema and the dataLayer with development, and work on links, AI mentions, multilingual SEO and CRO. Reporting in Looker Studio, automated with n8n.
Now
SEO consultant for small businesses · raulburgos.com
On my own, with small businesses competing against bigger companies: local SEO, audits, migrations, web design and measurement. Every project starts with the gap map and is documented with its figures and screenshots.
- +900% business enquiries after a migration
- +44.5% clicks in three months with six new pages
- 40.7k clicks in six months for a newly indexed website
Jun 2024 — Jan 2025
SEO specialist · Tilo Motion, automotive marketing agency
Technical and on-page audits, and WordPress development of 5 car dealership websites. Keyword research, landing pages, local SEO with Google Business Profile, link audits, competitor analysis and internal linking.
May 2022 — Mar 2024
Digital marketing specialist · Digital Sense
SEO and content strategy for websites in the United States, the United Kingdom, Mexico and Australia, with 6 projects at once. I built 5 websites in WordPress and WooCommerce, affiliate programmes (Amazon, Printful, iHerb) and email marketing with Mailchimp.
Nov 2021 — Mar 2022
Accounts and digital marketing assistant · Distribuciones Disesa
I digitalised the business from scratch: Google listing, website and social media. SEO and local SEO strategy with review management, alongside customer service and invoicing with digital tools.
Oct — Dec 2021
SEO content writer · Global Commerce Media
SEO writing built for the reader: buying guides and articles structured from keyword research, quality sources to build trust (E-E-A-T) and fixes to HTML, breadcrumbs and links in WordPress.
Oct 2019 — Jun 2020
Digital marketing assistant · Seneca Properties and Fincafy
SEO content plan for the blogs, publishing and optimising properties on the website and on portals, social media and segmented email marketing campaigns.
Feb — May 2019
Digital marketing internship · Terraminium
I took part in designing a new service for the company and prepared mobile-friendly website mock-ups focused on user experience.
2017 — 2018
University projects · University of Málaga and Manilva Town Council
Media database for the «1st Corporate Reputation Meeting: Companies and Museums» at the Centre Pompidou Málaga, and surveys and analysis for the market study of the Manilva brand.
Projects
Projects
- SEO migration for a B2B2C businessHow I migrated the website of a national B2B2C business by separating companies and consumers: from 7 business enquiries a week to 7 a day in 6 months.
- ecomarsHow a solar panel and pumping system installer in Estepona went from word of mouth to getting WhatsApp messages, calls and quote requests from Google.
- EcolodgerI designed and positioned Ecolodger from scratch, an international directory of eco-friendly accommodation, with SEO for several countries and measurement for every category.
- Todo OK MultiserviciosA repair and maintenance company that depended on word of mouth. I built its website, Google listing and measurement so it could get jobs from Google.
- SEO for a car dealershipI created 6 pages by model and city and removed the ones getting in the way. In three months, an official dealership went from 5,350 to 7,720 clicks from Google.
- Keto VistaI launched the Keto Vista online shop from scratch with SEO, content and sales tracking, so it could sell through organic search from the first month.
Education
Education
2015 — 2019
Degree in Marketing and Market Research
University of Málaga. The foundation: understanding the customer before selling them anything.
2020 — 2022
Master’s in Digital Marketing Management and Sales
Escuela MCS. Strategy, customer acquisition and sales management in digital.
2023 — 2024
Advanced Course in Data Analysis
University of Murcia and EuroInnova. Data visualisation, predictive analytics and web analytics with GA4, GTM and Looker Studio.
2023
Python and Django · Data analysis with Excel
CEINPRO. Programming and databases to automate analysis.
2021
Advanced Google Analytics course
Google Analytics Academy. Measuring what happens on a website and turning it into decisions.
2017 — 2020
Social media, online marketing and graphic design
LAB School and University of Málaga extension courses: social media, Photoshop and Illustrator.
What the people I work with say
5.0· 4 reviews
Carlos Martínecomars
«I knew how important it was to have a website to reach new customers, and Raúl Burgos understood exactly what I wanted.»
Todo OK MultiserviciosRead the case
«Thanks to Raúl Burgos we made the leap we needed: we went from the warehouse to a complete digital presence. Today our customers find us on Google and we can measure the real results of every action.»
Keto products online shopClient
«We were able to launch our keto products online shop and start making sales from the first month. Now our customers find us easily online and we can measure all the results.»
International sustainable tourism platformClient
«Thanks to the digital and SEO strategy, we managed to position ourselves as a global reference in sustainable tourism.»
Tell me about your project
A short call to see if we’re a good fit. If we are, we’ll set up another day to talk properly; if not, I’ll tell you that too.