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Freelance SEO and AI consultant · You deal with me, no middlemen

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SEO consultant in Madrid: Win your neighbourhood even with a chain on every corner

I help small businesses in Madrid show up on Google Maps and in the searches in their neighbourhood, district by district. Remotely, and always talking to me.

Get your free gap mapor book 15 minutes with me
Raúl Burgos, SEO and AI consultant, standing with arms crossed

Your gap map in Madrid

The searches in your area with no strong competitor, in under 48 hours.

The Madrid market

Madrid isn't one market: it's 131

Madrid has 21 districts and 131 neighbourhoods, and for Google each one works almost like its own market. Someone looking for a dentist in Chamberí doesn't see the same results as someone looking in Vallecas.

The chains and big players take the general Madrid searches, but hardly anyone works neighbourhood by neighbourhood. That's where a small business can win, and from there keep adding neighbourhoods. And for the international residents searching in English, there's even less competition.

Does this happen to you in Madrid?

  • There's a chain on every corner

    You search for what you do in your neighbourhood and the same big brands always show up, even though you're closer and do it better.

  • You show up on your street, but not in the next neighbourhood

    Your listing appears two blocks away and disappears as soon as the customer searches a little further out.

  • Your website doesn't mention any neighbourhood

    It says «Madrid» and nothing more, and Google doesn't know which areas you really work in.

By sector

What works in your sector

Every sector in Madrid searches in a different way.

Renovations and home services

Plumbers, electricians, locksmiths and renovation companies: customers search by neighbourhood and call the first one that gives them confidence.

  • home renovation Madrid
  • emergency plumber Chamberí
Local SEO

What I work on in Madrid

Three fronts that reinforce each other. First I look at where you're weakest and we start there.

I optimise your Google listing so you show up on the map

Category, services, photos, opening hours and posts. It's what appears on the map and the first thing you notice.

I set up a system to get reviews every month

A simple system to ask for them consistently and answer them well, including the bad ones.

I create a page for each area you work in

Pages that answer «your service + your area», with content written for each place, not copied from the last one.

I analyse the businesses that show up above you in your area

I look at what the businesses above you are doing and where you can overtake them in your area.

I make your details match across your website, listing and directories

The same name, address and phone number on your website, your listing and the directories, so Google has no doubt about who you are.

I measure the calls, directions and searches that bring you customers

Calls, listing views and the searches people find you with, in a report you can read in five minutes.

Case studies

Local SEO projects

What I did in each one and what we achieved, with screenshots.

How I work

How I do it

  1. Paso 1

    Local SEO audit

    I start with your free gap map: I analyse your listing, your website and the competition in your area. That way we can see where to start, based on what the businesses above you are doing.

  2. Paso 2

    Active listening and a plan to get reviews

    I read your reviews and your competitors' to find out what your customers value and what annoys them. With that I prepare a plan to ask for reviews at the right moment, with the messages ready, and I help you answer the bad ones too.

  3. Paso 3

    Optimising your Google Business Profile

    Categories, services, description, opening hours, real photos and posts, all consistent with your website. It's what appears on the map and the first thing you notice.

  4. Paso 4

    Earned mentions and citations

    I look for magazines, local guides and service directories in your sector where it makes sense to appear, and we see if we can get them to mention you. Earned, not bought. And I check your details are the same in every directory.

  5. Paso 5

    Measuring and monitoring

    I measure calls, directions, listing views and enquiries from your website, and how you're seen in each area. Every month, a report you can read in five minutes and the next gap we go after.

Areas

The areas I work in

Every area has different customers and different competition. Click on the map or the list to go to each one.

MEDITERRANEAN SEAMarbellaEsteponaManilvaSotograndeCosta del SolMadrid
FAQ

What people ask me in Madrid

Do you work with Madrid businesses while based on the Costa del Sol?

Yes. I work remotely with small businesses anywhere: we meet by video call and I show you your neighbourhood's data just as if I were there.

Can you work on several neighbourhoods or districts?

Yes. We start with the neighbourhood where it's easiest to win and, from there, add the surrounding ones, each with its own page.

How much does local SEO cost in Madrid?

Every business has a different problem and a different solution, so I don't sell fixed packages: the work fits what you need. You can start with a free local SEO consultation: in under 48 hours I'll send you your gap map and, with that, tell you what I'd do.

Is there a minimum contract?

No. We work month to month and, if one month it doesn't make sense to carry on, we stop.

Is your Madrid business not showing up where it should?

Get your free gap map and I’ll show you the searches in your area where you can win. If you’d rather talk first, book 15 minutes with me.

Get your free gap mapor book 15 minutes with me