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Freelance SEO and AI consultant · You deal with me, no middlemen

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Brand and content strategy: Your brand, the foundation of your authority

I listen to you and your customers, and put in writing what makes you different, how you speak and what to publish. With a plan like this, a new website reached 40.7k clicks in six months.

  • 40.7kclicks in 6 months with a content plan
  • More authorityGoogle and AI know who you are
  • 80articles planned in 5 days
Raúl Burgos, SEO and AI consultant, standing with arms crossed

Start with a free consultation

Your gap map in under 48 hours, so you know where to start.

How I see it

If you don't stand out, you won't be remembered

Google and AI trust whoever explains themselves the same way everywhere and publishes about what they really know how to do. That's why your brand comes before any content.

Sound familiar?

  • Your website says the same as everyone else's

    «Quality, experience and a personal touch». All your competitors say it, and that way nobody remembers you.

  • You publish when you can

    An article here, a post there, with no plan behind it and no idea whether any of them brings you customers.

  • Every channel tells a different story

    Your website, your listing and your social media describe your business differently, and that confuses Google and AI.

Straight talk

Is this a good fit?

If I can’t help you, I’d rather tell you before we start.

It’s for you if…

  • Your website says the same as your competitors'
  • You publish when you can, with no plan
  • You want Google and AI to recognise you for something specific

It’s not for you if…

  • You're looking for a new logo
  • You need someone to run your social media every day
Brand and content strategy

How I do it

It's what sits underneath all my SEO consulting. You can start here or add it to any other service.

  1. I listen to how your customers describe you

    I talk to you, read your reviews and listen to how your customers describe you in their own words.

  2. I put in writing what makes you different

    What makes you different, who you're talking to, who you compete against and why they should choose you.

  3. I define your voice and your messages for each channel

    How you speak, which words you use and which you avoid, with examples for each channel.

  4. I organise your visual identity in a manual

    Colours, typography and logo use organised in a manual anyone can follow.

  5. I turn your topics into a content plan with a calendar

    The topics that belong to you, turned into articles, mentions and pieces for each channel, with their calendar.

Why work with me

What changes when we work together

More than 6 years in SEO and case studies with their screenshots. This is what clients tell me before we start, and what changes afterwards.

  • Today: I can’t compete with the big players

    Working with me: We win the searches they don’t work on

  • Today: I pay without knowing what I’ll get

    Working with me: I see my free gap map before deciding

  • Today: Reports nobody understands

    Working with me: A report you can read in five minutes

  • Today: An account manager who hands my case to someone else

    Working with me: I always talk to the person doing the work

Case studies

Brand and content strategy projects

What I did in each one and what we achieved, with screenshots.

Reviews

What the people I work with say

5.0· 4 reviews

  • Carlos Martínecomars

    «I knew how important it was to have a website to reach new customers, and Raúl Burgos understood exactly what I wanted.»
  • Todo OK MultiserviciosRead the case

    «Thanks to Raúl Burgos we made the leap we needed: we went from the warehouse to a complete digital presence. Today our customers find us on Google and we can measure the real results of every action.»
  • Keto products online shopClient

    «We were able to launch our keto products online shop and start making sales from the first month. Now our customers find us easily online and we can measure all the results.»
  • International sustainable tourism platformClient

    «Thanks to the digital and SEO strategy, we managed to position ourselves as a global reference in sustainable tourism.»
Straight talk

How far I go

I do it

  • Your brand manual: what sets you apart, your voice, your messages and your basic identity
  • Applying it to your website: copy, design and structured data
  • The content plan for your website and other channels, such as LinkedIn, social media or the local press
  • AI videos and images from the material you send me

I leave it ready for you or your team

  • Filming, publishing and running your social media day to day
  • Producing articles, videos or campaigns on an ongoing basis
  • For that I leave you the guidelines and the calendar, and help you find someone to do it if you need
FAQ

What people usually ask me

Is this logo design?

No. I organise the identity you already have and turn it into a manual. If you need a new logo, I'll recommend someone who can do it.

What does brand have to do with SEO?

A lot. Google and AI place more trust in businesses that describe themselves the same way everywhere and publish about what they really know how to do.

How much does brand and content work cost?

Every business has a different problem and a different solution, so I don't sell fixed packages: the work fits what you need. You can start with a free local SEO consultation: in under 48 hours I'll send you your gap map and, with that, tell you what I'd do.

Shall we talk for 15 minutes?

A short call to see if we’re a good fit. If we are, we’ll set up another day to talk about your project properly; if not, I’ll tell you that too.