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How to do an SEO audit step by step: with a real example and checklist
The steps I follow to audit a website, with a real example where traffic doubled by optimising 27% of the pages, and a checklist.
Freelance SEO and AI consultant on the Costa del Sol: Think SEO is only for big companies?
You don't have to beat your competitors at everything. I'll show you the searches in your market where the big players aren't, in English and in Spanish, and we start there.
- More than 6 years in SEO
- You deal with me, no agency
- No lock-in contracts
Your free gap map
In under 48 hours you'll know where to start getting ahead of your competitors.
Who it's for
Does any of this sound familiar?
I work with small businesses and self-employed people who need customers from Google, not more reports nobody understands.
You exist, but not on Maps
When people search in your area, your competitors show up. Your Google listing is there, but it doesn't bring you calls or bookings.
Your customers search in two languages
Many of them search in English and many in Spanish, and your website only really works in one of them.
You do your own SEO, when you can
What you've built is genuinely impressive. The problem is you've been putting hours in for months and you don't know if it's working.
An agency already burned you
You were promised results, didn't see them and couldn't make sense of the reports. Now you don't trust anyone, and that's fair enough.
The idea
The big players aren't in every search
You're not going to compete with a national chain for everything. We go after the searches they haven't even thought about, and grow from there.
The area
The village, the neighbourhood or the urbanisation a chain doesn't work on one by one.
The specific service
What you do best, and the big player buries in a generic list.
The urgency
The customer in a hurry who searches «near me» and calls the first one they see.
The language
Residents who search in English for exactly what you offer, while your competitors only work in Spanish.
AI
What ChatGPT and Google answer when someone asks something very specific.
Results with numbers
+900%
business enquiries after migrating the website · B2B2C business
+44.5%
clicks from Google in three months · catalogue retailer with several locations
40.7k
clicks from Google in six months · content website
Services
What I do for your business
No generic packages. Every project starts with the gap map, which tells you what you actually need.
Get found
In your area, in your online shop and in AI: the searches where you can beat the big players.
Don't let your website hold you back
A fast website, well built underneath and measured, so you don’t lose customers along the way.
Grow beyond your area
Ads to bring in customers now, while SEO builds up, and your website in several languages to reach further.
How I work
You see it before you pay
Paso 1
Free gap map
I find the searches in your market with demand and no strong competitor, and I review your website, your Google listing and AI. You get it in under 48 hours and you'll know where to start.
Paso 2
Audit and the foundations of your brand
If you want to keep going, we decide together which gaps to go after first and make clear what makes you different. You know what we're doing before we start.
Paso 3
Monthly work, no lock-in
We win a gap, measure it and go for the next one. If one month it doesn't make sense to carry on, we stop.
Businesses I've worked with
Reviews
What the people I work with say
5.0· 4 reviews
Carlos Martínecomars
«I knew how important it was to have a website to reach new customers, and Raúl Burgos understood exactly what I wanted.»
Todo OK MultiserviciosRead the case
«Thanks to Raúl Burgos we made the leap we needed: we went from the warehouse to a complete digital presence. Today our customers find us on Google and we can measure the real results of every action.»
Keto products online shopClient
«We were able to launch our keto products online shop and start making sales from the first month. Now our customers find us easily online and we can measure all the results.»
International sustainable tourism platformClient
«Thanks to the digital and SEO strategy, we managed to position ourselves as a global reference in sustainable tourism.»
Free resources
Start here, without paying anything
Tools I give you for free so you know where you stand and where to start.
Your business's gap map
The searches in your area where you can beat your competitors, with your website, your listing and AI reviewed. In under 48 hours.
Get your free gap mapGuide to creating your brand manual
Everything you need to be clear on so your brand stands out on Google and in AI. Coming soon, free.
Canvas for writing your brand's messages
From how your customer feels to why they should choose you, on a single page. Coming soon, free.
About me
You always talk to me
I'm Raúl Burgos, a freelance SEO and AI consultant. I've spent more than 6 years in technical, local and ecommerce SEO, and I've seen from inside an agency how the big players compete.
I work remotely with businesses anywhere, but I'm from the Costa del Sol. I know how businesses work here, from Marbella to Sotogrande, and I enjoy helping the ones around me grow.
You deal with me directly, no middlemen. I show you the data before I ask you for anything and, if I can't help you, I'll tell you on the first call.
See how I workFAQ
What people usually ask me
What is the gap map?
It's a free analysis of your business: the searches in your market with demand and no strong competitor, plus a review of your website, your Google listing and what AI says about you. I send it in under 48 hours, and you'll know where to start getting ahead of your competitors.
Do I have to sign a long contract?
No. The work is monthly and, if one month it doesn't make sense to carry on, we stop. Access to your website, your listing and your tools always stays in your name.
How much does it cost to work with you?
Every business has a different problem and a different solution, so I don't sell fixed packages: the work fits what you need. You can start with a free local SEO consultation: in under 48 hours I'll send you your gap map and, with that, tell you what I'd do.
Do you work in English?
Yes. The calls, the gap map and the monthly report can all be in English. And I look at what your customers search for in both English and Spanish, because on the coast you need both.
What is SEO and AI?
More and more people ask ChatGPT or Google's AI instead of searching the usual way. I look at what they answer when someone asks about what you do, and I work so they mention you.
When will I see results?
I won't promise you rankings or deadlines, because they don't depend only on me. What I do promise is what I'll do every week and a monthly report you can read in five minutes.
Do you only work with businesses on the Costa del Sol?
No. I'm freelance and work remotely with businesses anywhere, including online shops. But I'm from the Costa del Sol: I know how businesses work here, from Marbella to San Roque, and I enjoy helping the ones around me grow.
Blog
Latest from the blog
What I learn with every project, explained without the jargon.
Shall we talk for 15 minutes?
A short call to see if we're a good fit. If we are, we'll set up another day to talk about your project properly; if not, I'll tell you that too.