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Leerla en españolI inventory every URL, redirect them one by one and watch Search Console in the weeks that follow. For a B2B2C business, business enquiries went from 7 a week to 7 a day.
+900%
business enquiries after migrating the website · B2B2C business
How I see it
Before designing anything, I write down what can't be lost: the pages that bring customers, the links that give you strength and the searches you already win. Then we migrate.
New design, new pages, new copy. If the addresses change without a plan, Google loses what you already had.
From WordPress to something else, from one shop platform to another or to a new domain. It's the riskiest moment for your SEO.
You made the change and since then fewer customers come in. A good part of it can almost always be recovered.
If I can’t help you, I’d rather tell you before we start.
All your URLs, which ones bring visits and links, and what must not be lost under any circumstances.
Every old address points to its new page, one by one, so Google and your customers end up in the right place.
I test the new website on a staging site: titles, links, speed, structured data and indexing.
I watch Search Console for the first few weeks and immediately fix anything that doesn't behave as expected.
If you've already migrated and lost visits, I find the missing redirects and the pages that got left behind.
I do 3 to 4 migrations a year. These are the failures that come up most when I arrive at a website that has already migrated:
The pages that sell end up with no internal links because there was no content strategy, and Google stops giving them importance.
Redirects that jump from one page to another and never get anywhere. Google gives up and your customer hits an error.
Informational pages that get more internal links than the ones that sell, so they rank instead of your services.
More than 6 years in SEO and case studies with their screenshots. This is what clients tell me before we start, and what changes afterwards.
Today: I can’t compete with the big players
Working with me: We win the searches they don’t work on
Today: I pay without knowing what I’ll get
Working with me: I see my free gap map before deciding
Today: Reports nobody understands
Working with me: A report you can read in five minutes
Today: An account manager who hands my case to someone else
Working with me: I always talk to the person doing the work
+900%
business enquiries after migrating the website · B2B2C business
What I did in each one and what we achieved, with screenshots.
Case studiesSEO migrationsTechnical SEO auditWeb analytics
How I migrated the website of a national B2B2C business by separating companies and consumers: from 7 business enquiries a week to 7 a day in 6 months.
What I explain on the blog so you understand what I do and why.
Your website underneathauditoriawpomigraciones
The steps I follow to audit a website, with a real example where traffic doubled by optimising 27% of the pages, and a checklist.
5.0· 4 reviews
Carlos Martínecomars
«I knew how important it was to have a website to reach new customers, and Raúl Burgos understood exactly what I wanted.»
Todo OK MultiserviciosRead the case
«Thanks to Raúl Burgos we made the leap we needed: we went from the warehouse to a complete digital presence. Today our customers find us on Google and we can measure the real results of every action.»
Keto products online shopClient
«We were able to launch our keto products online shop and start making sales from the first month. Now our customers find us easily online and we can measure all the results.»
International sustainable tourism platformClient
«Thanks to the digital and SEO strategy, we managed to position ourselves as a global reference in sustainable tourism.»
What's wrong with your website and what to fix first.
See the serviceA fast website, built so people can find you.
See the serviceA website that loads fast, especially on mobile.
See the serviceAds only in your gaps, to bring in customers now.
See the serviceGet found on Google Maps in your area.
See the serviceYour brand manual and the content plan that gives it authority.
See the serviceWhat ChatGPT and Google answer when people ask about what you do.
See the serviceYour website in several languages, properly linked for Google.
See the serviceMentions and links from your area and your sector.
See the serviceCategories and products that rank and sell.
See the serviceGA4, Tag Manager and Clarity to measure what matters.
See the serviceIt's any big change to your website that can affect how Google sees it: changing domain, platform, design or URL structure. If it isn't planned, Google loses track of what already ranked.
Before touching anything. The earlier SEO comes into a migration, the lower the risk and the cost.
It depends on the website and how it's planned. It's normal for Google to take a few weeks to settle the changes; the goal is not to lose anything permanently, and that's why I watch every page that matters.
It can be reviewed. I compare your website before and now, find what was lost and recover it in order of impact.
Every business has a different problem and a different solution, so I don't sell fixed packages: the work fits what you need. You can start with a free local SEO consultation: in under 48 hours I'll send you your gap map and, with that, tell you what I'd do.
A short call to see if we’re a good fit. If we are, we’ll set up another day to talk about your project properly; if not, I’ll tell you that too.