Keto Vista: an online shop for keto products with SEO from day one

The starting point: a new project that wanted to sell online

Keto Vista was a new keto products project that wanted to start selling online.

The challenge was twofold: launch the shop from scratch and get it found by people interested in keto food, so those visits ended in a purchase.

What I did

A shop built for buying

I designed the shop so that adding products to the basket and completing the purchase was easy from any screen.

The searches of people who want to buy

I looked for keywords with buying intent, such as «buy keto products online», «keto snacks» or «keto food delivery», and optimised the titles, descriptions and URLs of each page.

Content that attracts buyers

I created content about the keto diet and its products to attract people who, as well as reading up, are about to buy.

Tracking sales

I set up GA4 with tracking of purchases and abandoned baskets, to know which searches end in an order.

Removing obstacles to buying

Clear buttons, visible promotions and simple checkout, so nobody gave up halfway.

What we achieved

The shop launched with visits from Google from the first month and started selling through organic search, which is the best proof that SEO can be a direct sales channel.

Since then, every sale and every basket has been tracked to keep improving the shop.

What we both gained

What the client gained

A shop that sold through Google from the first month, with every sale tracked, to know what works and where to improve.

What I took away

An online shop doesn’t have to wait months for SEO to start counting. If it’s built from the start around what the buyer searches for, SEO is part of the launch, not a second phase.